Our Story

About Wing Snob — Passion on Every Plate

Wing Snob started with a simple belief: wings deserve more respect. From a backyard grill in Lansing, MI to a full-service restaurant and wingsnob franchise, we've been crafting boldly sauced, perfectly crispy wings since 2018. Every order is a promise — flavour first, always.

Wing Snob restaurant interior in Lansing MI
Our Story

From Backyard Grill to Lansing's Favourite Wing Spot

It all started in 2018 when founder Marcus Webb fired up his backyard smoker and refused to settle for ordinary wings. Dissatisfied with every sauce on the market, he spent months developing his own — bold, layered, unapologetically flavourful. Friends and family couldn't get enough. Neighbours started lining up on weekends.

By early 2019, Wing Snob had outgrown the backyard. Marcus signed a lease on South Cedar Street and opened the doors to what Lansing locals now call their "wing headquarters." The menu grew. The sauces multiplied. The queues got longer. And the wing snob philosophy stayed the same — every wing is made to order, every sauce is house-crafted, and nothing ever comes from a bag.

Today, Wing Snob serves thousands of wing lovers each week, offers catering for events across Michigan, and is actively expanding through its franchise programme. What started as one man's obsession has become a community institution.

2018 Founded
24+ Signature Sauces
50K+ Happy Customers
Mission & Vision

What Drives Us Every Day

At Wing Snob, purpose isn't a poster on the wall — it's the reason we sauce every batch with the same care as the first.

Our Mission

To serve wings so good they ruin you for everything else. We craft every order with house-made sauces, fresh never-frozen chicken, and a relentless commitment to bold flavour — because mediocre wings are a crime against lunch.

Our Vision

To become the most celebrated wing brand in the Midwest — one perfectly crispy, boldly sauced wing at a time. We see a future where every wingsnob location feels like home, and every guest leaves a convert.

Our Values

The Principles Behind Every Wing

Quality First

Fresh, never-frozen chicken. House-crafted sauces. No shortcuts, no compromises — quality is non-negotiable in every kitchen we run.

Community Roots

Lansing made Wing Snob. We hire locally, source locally where we can, and give back to the neighbourhoods that gave us our start.

Bold Creativity

We don't do boring. Our sauce lab is always experimenting, and seasonal specials keep regulars excited — because flavour should always surprise you.

Honest Hospitality

No gimmicks, no fine print. Fair prices, real food, and a team that genuinely cares about every guest's experience from first bite to last.

Our History

The Wing Snob Journey

Six years of flavour, growth, and community — here are the moments that shaped us.

2018

The Backyard Beginning

Marcus Webb fires up his smoker for the first time with a new secret sauce recipe. Weekend pop-ups on his South Lansing lawn attract lines around the block. A wing obsession becomes a community event.

2019

Doors Open on South Cedar Street

Wing Snob signs its first commercial lease at 5210 S Cedar St, Lansing. Grand opening weekend sells out within two hours. The first 10 signature sauces debut — including the legendary Blaze King and Honey Smoke.

2020

Adapting & Growing Through Challenge

When in-person dining paused, Wing Snob launched a full online ordering system and contactless delivery. Takeout demand surged. The wing snob community rallied around curbside pickup, keeping the team employed and the sauces flowing.

2021

Catering Division Launches

After dozens of private event requests, Wing Snob launches its dedicated catering arm. The first season covers 120+ events including corporate parties, graduation celebrations, and tailgates across Michigan.

2023

Sauce Lab & Menu Expansion

The Wing Snob Sauce Lab officially opens — a dedicated R&D space where our chefs develop new flavour profiles. The menu expands to 24 sauces, plant-based options launch, and Wing Snob earns its first "Best Wings in Lansing" award from the Lansing City Pulse.

2024

Franchise Programme Kicks Off

Wing Snob officially launches its franchise programme, inviting passionate food entrepreneurs to bring the wing snob experience to new cities. The first franchise location is in development, with three more in the pipeline across Michigan and Ohio.

Meet the Team

The People Behind Every Wing

Great food starts with great people. Our team brings passion, expertise, and a healthy obsession with flavour to everything we do.

Marcus Webb, Founder and Head Chef at Wing Snob
Founder & Head Chef

Marcus Webb

The man who started it all. Marcus spent 12 years cooking professionally before betting everything on his sauce recipes. His palate is legend — and so is his Blaze King wing.

Diane Carter, Operations Manager at Wing Snob
Operations Manager

Diane Carter

Diane keeps Wing Snob running like a well-oiled fryer. With a background in restaurant operations and supply chain, she ensures every order lands on time and every team member thrives.

Leo Ramirez, Sauce Development Chef at Wing Snob
Sauce Development Chef

Leo Ramirez

Leo leads the Wing Snob Sauce Lab. A culinary school graduate with a passion for global spice profiles, he's responsible for our most beloved limited-edition flavours and the menu's continual evolution.

Priya Singh, Customer Experience Lead at Wing Snob
Customer Experience Lead

Priya Singh

Priya makes sure every guest feels at home. From front-of-house training to catering coordination, her warmth and attention to detail are why Wing Snob has some of the most loyal regulars in Lansing.

Interested in joining the Wing Snob team? We're always looking for passionate food lovers.

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Ready to Taste What the Wing Snob Hype Is About?

Join thousands of satisfied wing lovers across Lansing. Order online, visit us on South Cedar Street, or book us for your next event.